KFC and McDonald's

    KFC and McDonald's are two biggest fast food chains in the world. Their menu lists are somewhat similar, both of them cater to costumers with burger, french fries, milk shake, chicken, and cola. Especially the french fries, they taste almost the same! In addiction, they all have their own cartoon character to help to promote their image and attract kid customers. When their business developing aggressively, they all incur criticism about the obesity problem that their unhealthy food brings to people.
    However, there are also some differences between these two competitors. KFC is famous for its chicken, I have to admit KFC's chicken is way better than McDonald's. And McDonald's only cooperates with Coca-Cola, that's why in all McDonald's chains, you can only see Coca-Cola, while in most countries except for several certain countries including S.Korea KFC only serves Pepsi cola in their chains. Both of them are doing a great job in terms of producing revenue, the biggest difference is that U.S. is the biggest market for McDonald's but KFC is more successful in China.
    From my perspective, KFC would be the prior choice than McDonald's,because their chicken taste so good! I guess most Chinese have the same opinion with me. KFC did a great job in localization although it can not catch up with McDonald's in America.